Product Page Optimization:
Tips & Tricks for Higher Conversions

Hello there! If you are looking for some insights and helpful tips for product page optimization, then you’ve come to the right place! Be with me till the end and you’ll learn the most important aspects for product page optimization.

Therefore, today, we have devoted the current post to learning how to optimize product pages for higher conversions in e-commerce.

Before increasing the conversion rate of ecommerce through product page optimization, we must know what an ideal ecommerce product page should consist of and what we are actually missing on it.

In ecommerce, we can’t physically touch the product

We only have product information described on the product page.

We don’t know what incentives come with buying the product.

We don’t know what post-buying services are available.

We have fewer clues about related products.

As a well-aware customer, we want to know about product policies, such as return, refund, exchange, etc

These are primary questions that always arise in the minds of savvy online shoppers. If we address them with enough attention, we can we can optimize product pages, and we can improve the conversion rate and boost ecommerce sales or increase ecommerce sales to a new high.

So, Let’s begin!

Significance of Product Page Optimization

According to a study on ecommerce conversion rate by country, we see some differences between countries across the globe.

There are many reasons behind this, but product page optimization is one of them. Logically, the product page is the place where shoppers seek everything related to their product buying.

Therefore, product page optimization in the proper manner can win the ecommerce competition battle.

How to Optimize Product Pages for Higher Conversions in Ecommerce?

Ecommerce development company – iCommuneTech presents the following tactics to optimize product pages as its ecommerce strategy to increase sales.

According to a report, 83% of respondents admitted that product images or photos have influenced their shopping decisions.

Product Page Image Optimization:

According to our expert ecommerce designers, we categorize product images in the following ways:

Lifestyle Images:

These images help shoppers to envision themselves using your lifestyle products. They communicate lifestyle value and significance to potential buyers.

Usage Inspiration Images:

They focus on how many different ways a product can be used.

Customer Images:

As the name implies, they are images of customers who actually use the products and photos taken by themselves as UGC (User-generated Content).

Textural Images:

They are close-up photos to give an idea of how the product feels and the quality of its assembly.

Compatibility Images:

Image determines how the product is compatible with your usage and whether it fits for the use you want.

Size Proportion Images:

It gives a clue as to how big or small the product is relative to another object in use.

Additional Tips on Images for Product Page Optimization

1. Shoot product images with professional photographers and take all possible viewing angles to offer a somewhat touch-like experience.

2. Display product images with all possible colors, sizes, and styles you offer in your sales.

3. Use the latest retina zoom and 3D zoom technologies available on the web and mobile devices to display your product images in innovative ways.

4. Keep consistency in images and incorporate branding.

5. Optimize image file size for faster loading, taking a mobile-first approach.

6. Use image alt-tags, image titles, and descriptions during ecommerce on-page SEO efforts.

7. Use 360-degree view techniques, including AR and VR technologies, for your product images.

Product Page Description Optimization:

According to the image in the section above, 82% of respondents showed an influence on their buying decisions due to compelling product descriptions.

Product description types are varying in nature, such as:

A lengthy description with two to three paragraphs gives details of product features, benefits, and use cases.

A short description to present a brief overview of the product with a few key details.

Product specification mostly gives technical details, such as name, model, size, color, material used, weight, etc.

Product features describing functions and capabilities.

Product advantages are mainly in a bulleted list.

Product use cases describe the situations and scenarios when and where the product proves helpful for end-users.

Product availability to avoid confusion when placing an order.

Product pricing with offered incentives.

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Strategies To Create Compelling Product Descriptions to Increase Ecommerce Sales Conversion:

To be more effective, you must build some practical strategies to create product descriptions.

#1 – Create Content with Persuasive Language:

Persuasive language offers some advantages in a stiffly competitive market, including.

1. Persuasive language taps into customer’s emotions and develops a sense of urgency to take quick action to buy.

2. Communicate the unique value of your product to stand out from your competitors.

3. Persuasive language enhances the likelihood of the products and inspires potential buyers to take the desired action-buying.

How will you use persuasive language in product description optimization?

Our content experts at iCommuneTech prescribe the following suggestions.

Describe products in sensory terms to evoke emotions. For instance, some sensory terms are exotic, sensual, or romantic.

Use solid and compelling words, such as exclusive, game-changing, bestselling, or must-have, to elicit emotions.

Be concise in description content to avoid confusion and overwhelming feelings.

#2 – Benefits vs. Features – Benefits First!

-> Benefits describe what positive outcomes users will receive using the product.

-> Features refer to the specific characteristics of the products-like product attributes.

So, we prioritize benefits against features in the product description. Shoppers come to your ecommerce to solve their problems, and your product description must describe how your product will help them solve their issues.

So, the benefit is the first thing in the description. You must describe the benefits of products that directly speak to the customers’ desires and aspirations. Storytelling, painting a picture of the product in action, etc., are standard techniques of content writers.

#3 – Emotional Triggers

When a word, phrase, or image evokes a strong emotional response in a shopper, we refer to them as emotional triggers. The emotional trigger taps into a shopper’s emotions and motivates them to take action.

Emotional triggers do two things: They capture shoppers’ attention. Make product descriptions more memorable. It leads to future buying. Often, emotional triggers tap into shoppers’ desires for social approval and validation.

#4 – Write for SEO

Organic traffic principally comes from search engine ranking. Therefore, write product descriptions with SEO in mind.

Do needful keyword research

Include primary keywords in the title, description, and tags in the backend

Use LSI keywords in product descriptions naturally without doing keyword stuffing, etc.

Use sub-headings and bulleted points to make the description scannable. A good content layout makes a difference.

Use short sentences and paragraphs to improve your readability score.

Use proper CTAs at appropriate places in the long description or at the end of the description.

#5 – Test, Test, and Test.

Thorough testing helps you refine product descriptions.

Testing can increase the conversion rate.

It provides valuable insights.

Tests help us to stand out from the competition.

Testing helps us to create tailor-made product descriptions targeting specific segments of customers.

During testing, you will have the following opportunity to enhance the product descriptions.

1. Change in language and tones.

2. Improve content quality

3. Bring sophistication

4. Describe the versatility and functionality of the products

5. Boost personalization

Incentives in Product Page Optimization for An Ecommerce

Today, shoppers run after various offers and incentives while doing comparative shopping. You can do the following things on your product pages.

Display what kind of incentive you are offering to your shoppers. For instance

Free Shipping – You can offer free shipping on selected products or for a set purchase amount.

Expedite Shipping – It gives the option to increase the speed of shipping against standard free shipping.

Free Gift with Purchase – It fulfills the customer’s desire to ‘get a deal.’

Money-back Guarantee – It builds trust and displays the confidence of the ecommerce merchants in their products.

Discount-on-Next Purchase – It encourages the next buying for returning customers.

Bulk Discount – It inspires bulk buying.

Appreciation Gift Card – Customers can use it on the next purchase without a time limit.

Donation To a Cause – People like to feel good about what they buy.

Contests – You can give customers a chance to win something extra.

Loyalty Program – Keep customers loyal to your ecommerce.

Free Return – It’s a part of a good return policy.

Free Gift Wrapping – Delight customers who are buying products for their special occasions.

Miscellaneous Aspects of Ecommerce Product Page Optimization

In the current post, we have seen how product images, descriptions, and incentives you offer to lure potential customers into increasing your conversion rate. Apart from these three, many other aspects of ecommerce designing and programming have direct and indirect influences on ecommerce conversion rates.

Ecommerce development company – iCommuneTech can give you hints of these remaining factors in brief:

1. Integration of AI-powered Chatbot with your ecommerce to offer round-the-clock support services.

2. Display SSL certificates and other security measures you have taken on your ecommerce to build trust.

3. Display the shopping cart icon with a quick link to access the shopping cart page on each product page. Displaying the current amount and number of items along with the shopping cart icon can increase usability.

4. Allow customer reviews from your site and other authenticated review sites to build social trust.

5. Highlight the ‘add to cart’ and ‘checkout’ buttons to provide clear and visible CTAs.

6. Make everything mobile-friendly on your product page, including images, text size & fonts, CTAs, and clutter-free layout.

7. Show real-time product availability to avoid possible confrontations with shoppers.

8. Enable product comparison features to streamline the decision-making process.

9. Create a tab for an interactive size guide to reduce events of returns.

10. Streamline product navigation and use advanced search features with quick filters and auto-complete features.

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Ecommerce Conversion Rate Optimization – Top 5 Tips and Tricks!

Wrapping It Up:

Hope you found these tips & tricks for optimizing your product pages on your ecommerce sites! If you have any doubts or queries, then do not hesitate to contact our expert ecommerce developers, we can assure that you’ll get the best solutions!

At iCommuneTech, we have expert team for ecommerce design, programming, QA developing, and DevOps services to help you optimize your product page. We helped many patrons achieve high conversion rates in their ecommerce product page design and development.

We offer a free quote and tons of many post-development services to build a good rapport with our patrons. Call our team now to learn more about your ecommerce storefront and its product page optimization!